Podcast
Episode 41: Leveraging TikTok for Business Growth
Featuring
Keenya Kelly, Keenya Kelly, LLCLisa Perry Kovacs, VividFront
In this episode of Mini Moves, Keenya Kelly, a video marketing and social media strategist, dives deep into how businesses can harness the power of TikTok for growth. Focusing on her work with female entrepreneurs, product-based businesses, and consultants, Keenya shares actionable strategies for leveraging TikTok shop, creating authentic content, and collaborating with influencers. Tune in for insights on why staying proactive on TikTok is crucial for your business success.
Prefer to read instead of listen? Here's what we discussed:
In this episode, recorded live at the CEX Expo 2024 in Cleveland, Ohio, we chat with Keenya Kelly, a video marketing and social media strategist reputed for her TikTok expertise. Keenya discusses how businesses can leverage TikTok for brand awareness, revenue generation, and lead generation. This episode is invaluable for anyone looking to harness the power of TikTok, especially female business owners and those in the eCommerce sector.
Expertise in TikTok Marketing
Keenya Kelly has carved a niche for herself as a video marketing and social media strategist, with a strong focus on TikTok. Despite the platform’s association with quarantine-era entertainment, TikTok has evolved into a powerful tool for business growth. Kelly specializes in teaching businesses to use TikTok for brand awareness, revenue generation, and lead generation—particularly targeting female business owners.Keenya discusses the potential of TikTok Shop to disrupt traditional eCommerce platforms. While TikTok Shop offers businesses a streamlined way to sell products, it hasn't entirely replaced the need for traditional websites. However, its ease of use and integration with TikTok’s video content make it a compelling option for many.
Expert Tips for Leveraging TikTok Shop
1. Understand Your AudienceTo leverage TikTok Shop effectively, you need to understand your audience. Create content that resonates with them and addresses their needs. Authenticity is crucial; your audience should feel that you genuinely care about solving their problems.
2. Utilize TikTok Shopping AdsTikTok Shopping Ads can help boost your product visibility. These ads are designed to integrate seamlessly with TikTok’s video content, making them less intrusive and more engaging for users.
3. Collaborate with InfluencersInfluencer marketing on TikTok can significantly amplify your reach. Partner with influencers who align with your brand values and have a genuine connection with their followers. This can help build trust and drive sales.
4. Invest in Shoppable ContentCreate shoppable content that allows users to buy products directly from your TikTok videos. This includes leveraging TikTok’s Branded Effects, Live Shopping features, and Product Catalogs to create a seamless shopping experience.
Conclusion
Keenya Kelly’s insights from CEX underscore the growing importance of TikTok in the eCommerce landscape. By focusing on authenticity, utilizing TikTok Shopping Ads, collaborating with influencers, and investing in shoppable content, businesses can effectively leverage TikTok Shop to drive growth.
As TikTok continues to evolve, staying updated with its latest features and trends will be crucial for maintaining a competitive edge. If you’re looking to harness the power of TikTok for your business, now is the time to start.