Guardian Technologies

The Opportunity

Guardian Technologies is a consumer products company that sells leading edge home environment solutions including air purifiers, air sanitizers, humidifiers and more. In the growing age of Amazon, Guardian Technologies seeked out ways to stay competitive and encourage customers to purchase through their eCommerce store, where profit margins are higher. They challenged VividFront, their marketing and web partner, to help them not only stay competitive against big sellers like Amazon, but continue to grow their direct-to-consumer website year after year.

The Strategy

Over the last eight years, VividFront has taken a big picture approach with Guardian Technologies. There has not been one tactic or channel that has been the sole driving force behind their success, but rather a variety of marketing, branding, and conversion rate optimization tactics that have contributed to long term and growing success. VividFront has taken an omni-level digital marketing approach to bring qualified and low-cost traffic to the site. VividFront has:

• Designed each customer touchpoint to tell a consistent brand story
• Continually optimized Guardian’s eCommerce store to maintain strong conversion rates
• Launched compelling promotions to stay competitive with sellers such as Amazon and Walmart
• Retained their customer base with a loyalty program and creative product inserts

The balance of these tactics have led to year-over-year growth in traffic and revenue for eight consecutive years. As the digital landscape continues to evolve, VividFront remains their trusted partner every step of the way.