Northeast Ohio Eye Surgeons
Growing awareness & revenue of a local, but nationally ranked, eye surgeon’s practice.
Project Summary
The Opportunity
Northeast Ohio Eye Surgeons has made it their mission to provide the highest quality vision and cutting-edge surgical care in a compassionate, friendly environment. Eager to grow their LASIK business, Northeast Ohio Eye Surgeons challenged us to launch a local digital marketing campaign. We established three goals:
- Convince new website visitors to place their trust in NEOES for a fairly expensive surgical procedure
- Appeal to a younger target market, that in which LASIK is growing in popularity
- Scale cost-effectively in a competitive industry
The Strategy
We worked with Northeast Ohio Eye Surgeons to design and develop a LASIK marketing-specific landing page for local digital marketing campaigns. This page was optimized to include summarized and scannable information about LASIK to answer common questions and concerns, a LASIK self-test questionnaire, and a simple form to request a free LASIK consultation. Balancing these three features allowed NEOES to appeal to prospective patients regardless of where they may be in their LASIK journey - whether they are ready to book a surgery, want to see if they are a candidate, or just want to gather more information about the procedure and process. We utilized the best UX practices for an easy-to-navigate web experience, used large text size for those with blurry vision, and selected photography of young active people to represent our target audience.
Project Focus:
- Marketing Strategy Development
- Social Media Marketing
- Email Marketing
- Rebranding & Repositioning
- Responsive Website Design
- User Interface Design (UI)
- User Experience Design (UX)
- Remarketing & Retargeting
- Responsive Website Development
- Print Design
Results
Overall
60%Evaluation Appointmentsof leads turned into evaluation appointments
30%Successful Surgeriesof appointments turned into successful surgeries
10% Increased GrowthGrowth of the entire practice in one year
Leads Generated
60%Qualified Leadsper month
4%Conversion Rate
Conversion Rate Over Time
8.91%2017
16.83%2018
18.06%2019
A New Responsive & Accessible Website
NEOES needed a new website that served the client. We needed striking photography, large text for readability, and thorough content to explain each of their offerings in depth. It’s important to build an experience that was consistent across any device, and easy to navigate for all age groups. Most importantly, the website needed to convey expertise and instill trust to their customers.
Brand Collateral for an Integrated Campaign
Print assets help keep you at the top of mind with simple and cost effective takeaways. Brochures and coupon flyers are simple but information-rich deliverables for the uncertain potential customer.
Social Media Assets
LASIK Campaign Landing Page
A marketing specific landing page (MSLP) with detailed information, which helps users easily fill out the form and become a qualified lead.
I cannot say enough great things about our long term relationship with VividFront. Our company is in the healthcare space and they have done a great job to set us apart from other healthcare sites you see out there. They are energetic, smart, dedicated and so easy to communicate with. If you are looking for a forward thinking firm, they are the ones to hire!
— Katie Greiner, CEO, NE Ohio Eye Surgeons
Garfield 1-2323
Generating ROI-producing campaigns and website optimizations that continue to grow revenue year-over-year.
Generating ROI-producing campaigns and website optimizations that continue to grow revenue year-over-year.