Stephanie Gottleib

Increased brand awareness, luxury appeal and revenue of a national fine jewelry brand in 30 days.

Project Summary

The Opportunity

Stephanie Gottleib Fine Jewelry is a direct to consumer luxury brand who sells unique designs inspired by the lifestyle of jewelry designer, curator and stylist, Stephanie Gottleib. With hundreds of thousands of followers on social media, and a high performing eCommerce site, Stephanie challenged us to further increase brand awareness and boost revenue through digital channels. The majority of her business being in custom bridal jewelry and engagement rings, we were tasked with generating new and returning non-bridal customers.

The Strategy

We developed a comprehensive digital marketing strategy to reach new and existing customers across several digital touchpoints for Stephanie Gottleib. Our focus was to create compelling, high-end designs for advertisements on Facebook and Instagram, along with the Google Display Network (GDN). We elevated existing product photography with creative details and messaging to showcase Stephanie’s brand identity, leaving a lasting impression on users. Our tactical plan also included rigorous A/B testing of both display advertisements and paid search text ads.